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WELCOME TO ICBMMC

The 2025 International Conference on Branding, Marketing, and Media Communication (ICBMMC 2025) will be held in Kuala Lumpur, Malaysia (hybrid format) from December 12th to 14th, 2025.

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This conference aims to create an inclusive platform for academics, industry professionals, and practitioners in the fields of branding, marketing, and media communication to share research, strategies, and insights. By connecting experts, researchers, and professionals worldwide, ICBMMC 2025 will facilitate discussions on emerging trends, technological advancements, and practical approaches that influence the evolution of these interconnected disciplines.

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Key themes to be explored include brand strategy and innovation, digital marketing dynamics, consumer behavior analytics, media convergence, AI-driven content creation, cross-cultural communication, data-driven advertising, and ethical practices in branding and media. Participants are encouraged to present their latest research findings, case studies, and innovative ideas to foster collaboration and advance industry knowledge.

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We invite scholars, marketers, media specialists, and professionals to join this interdisciplinary event. Attendees will have opportunities to showcase their work, engage in meaningful discussions, and build connections with international peers to collectively address challenges and opportunities in branding, marketing, and media communication.

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Join us at ICBMMC 2025 to contribute to shaping the future of these fields. We look forward to welcoming you for a productive exchange of ideas!

PUBLICATION

All accepted and presented papers will be published together with 2025 International Conference on Branding, Marketing, and Media Communication (ICBMMC 2025) in digital conference proceedings, which will send to be reviewed and indexed by major citation databases such as CNKI, CPCI (Subject of acceptance), EBSCO, ProQuest, Google scholar, Wanfang Data, etc. 

The accepted papers, both invited and contributed, will be included and published in Conference Proceedings. All conference proceedings paper can not be less than 4 pages. 

Call for Papers

The main topics of ICBMMC 2025 are related to education and psychology, and the resulting intercultural communication involving the above two areas is also included.

Submission

Authors are invited to submit papers through https://jinshuju.net/f/YTFKkMFor any queries, please do not hesitate to contact us.

Please find the paper template here: 

Full Paper Template

ICBMMC 2025 will evaluate the papers and make the acceptance decision.

Only original papers will be considered. The manuscripts must not be previously published or accepted for publication elsewhere. It must not be under review by any other conference or publication during the review cycle.

Key Dates

Abstract Submission: August 10, 2025

Full Paper Submission: September 1, 2025

Notification of Acceptance: October 10, 2025

Final Paper Submission: November 1, 2025

Conference Date: December 12-14, 2025

Reviewing Process

By submitting a paper to ICBMMC 2025, the authors agree to the review process and understand that papers undergo a peer-review process. Manuscripts will be reviewed by appropriately qualified experts in the field selected by the conference committee, who will give detailed comments, and if the submission gets acceptance, the authors submit a revised version that takes into account this feedback. All papers are reviewed using a double-blind review process. The Committees of ICBMMC 2025 invest great efforts in reviewing the papers submitted to the conference and organizing the sessions to enable the participants to gain maximum benefit.

Peer Review Process Overview

The proceeding adheres to a rigorous, double-blind peer review process to ensure academic quality and ethical standards. Key steps are outlined below:

  1. Manuscript Allocation: Within one week after submission, the Editor-in-Chief assigns each manuscript to 2–3 independent reviewers with expertise aligned to the paper’s topic. Reviewers must declare no conflicts of interest (e.g., collaborations, institutional affiliations, or financial ties with authors) prior to participation.

  2. Initial Screening (1 week): Reviewers conduct a preliminary check for compliance with formatting guidelines, structural completeness (abstract, methods, results, etc.), and thematic relevance. Manuscripts failing to meet basic standards are desk-rejected, with detailed feedback provided to authors.

  3. In-Depth Evaluation (3 weeks): Reviewers assess the manuscript’s originality, methodological validity, data integrity, and contribution to the field. Evaluations include:

    • A categorical rating (Accept/Minor Revision/Major Revision/Reject)

    • Constructive comments for improvement

    • A confidential recommendation to the Editor

  4. Decision-Making & Conflict Resolution: The Editor consolidates reviews and resolves discrepancies through panel discussions. Final decisions prioritize both scholarly rigor and a target acceptance rate of [40%], which balances selectivity with support for emerging research. Borderline manuscripts may undergo additional review or statistical validation.

  5. Author Notification: Authors receive a decision within 1-week post-review, including anonymized reviewer comments. Accepted manuscripts proceed to production; others may be invited to resubmit after revision (2-month revision window).

  6. Revisions & Appeals: Revised manuscripts are re-evaluated within 2 weeks. Authors may appeal decisions with a point-by-point rebuttal, which triggers an independent audit by the Editorial Board.

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